AFP/Getty Images/File – Champion cyclist, cancer survivor, and Livestrong founder Lance Armstrong addresses the media during … PARIS (AFP) – American football club Kansas City will name their stadium Livestrong, the foundation set up by seven-time Tour de France winner Lance Armstrong to fight cancer, merchandising company Sponsoring.fr said Friday.
A six-year deal has been agreed under which Livestrong will not have to pay anything to have the 18,500-capacity venue bear its name while the foundation will receive a portion of gate receipts worth as much as 10 millions dollars (7.2 million euros) over the period in question.
Armstrong, 39, retired definitively from racing after the Tour Down Under last January.
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